Lead magnet examples and landing page ideas for coaches. Last week we discussed that an effective email marketing campaign for coaches requires effective lead magnets. This week's blog for marketing for coaches focuses on examples of lead magnets and landing pages for coaches. This week's blog for marketing for coaches focuses on examples of [...]
Email marketing in an era of information overload. I discussed this email marketing topic two years ago in the context of utilizing networking. For many coaches especially, networking in a COVID world is in the virtual world. Never has there been more of a need for effective coaching programs, and never has it been [...]
Too many new business owners focus on the what and the how of their business and do not ask themselves why they are in business. According to a 2012 study by Neilson, 92% of people, world-wide, buy based on personal recommendations. It is usually easier to get personal recommendations from your clients if they [...]
When I launched onCOREventures three years ago, I wanted to work with people in the second half of life. For someone in their sixties like me, it is readily apparent that they are in the second half of life. But, I had forgotten that when I turned thirty, I also thought that I was [...]
As we head towards the close of the season, we are working hard to put the polishing touches on our business goals, priorities, and deliverables for the coming year. Some call it creating New Year's resolutions; some call it setting intentions (more on that next week!), while some simply call it smart business practice. [...]
Lately, I have begun to work more closely with Multi-Level marketing (MLM) people through my membership in BNI. I have to admit, I have previously held a negative bias about MLM. This perspective is rooted in an experience with one MLM in particular which directly affected a friendship. These friends, unfortunately “drank the Kool-Aide” [...]
“You can do it alone. But it's going to be so much harder." It sounds somewhat harsh, but author Jennifer Egan hits the nail on the head. Launching your second career venture is not a solo practice, even if you are a solopreuneur. It takes a village to launch your efforts. There is a side [...]
What do cancer, heart disease, arthritis, diabetes, Alzheimer's all have in common? Besides being words that we hope never come out of our doctors' mouths, there's something else; inflammation. Our bodies environment is hot, fat and crowded. Makes you cringe a little, doesn't it? The standard American diet has been cited by the six doctors [...]
Whether it's for a business or our personal lives, we can hardly get through a day without checking our calendars. Time is money and time management is critical. We buy calendars with beautiful pictures representing each month, or we keep ourselves virtual with the use of calendar applications on our phones and computers. Calendars are [...]
I have found myself using another line from Jerry McGuire lately: "Help me help you; so why not show me the money this Tuesday morning?" Tuesday is our day to look at infrastructure to support the launch efforts of your venture. We started speaking to the web environments for mail and a public face, and [...]
