Coaches get overwhelmed what the sales process.  They blog and wonder why no one comes to their website, they post to social media and worry that no one likes their posts.

The wireframe for the website created the story that you have for your clients.  In this stage, we turn that story into reality on the web and we begin to drive your ideal clients to the landing pages designed to sell them on getting your lead magnet that describes your approach to making them successful. You can get our story by clicking the button below.

The core components of your sales process include:

Many coaches are appalled at the idea of creating sales landing pages – or – they go overboard and try to build a completely passive income program with webinars, and massive collateral development.  A new coach needs a sales page for her core offerings – and a way of getting people to the sales page and a reason to opt-in to the page and provide contact information.  Once they have opted-in, you need to know when they come back to the site an what they look at when they are back.

Most coaches will use Facebook and Linked in for clients – both allow the use of pixels for tracking ad performance. We recommend that new coaches use the starter version of HubSpot or ActiveCampaign to track return visits and MailChimp or Active Campaign to send the marketing drip of sales emails to the new prospects that you acquire.

Potential clients need a series of emails that describe the reason to buy from you.  Most potential clients will need at least seven contacts from you before they consider buying.  The series of emails for your sales drip campaign delivered from Mailchimp is as follows:

At each point in the process, you offer them a chance to schedule a free complimentary session to get started.  Once the sales drip has finished, you shift them to the nurture bucket in your sales process and stop the campaign,

The high energy sales process that we recommend drives the potential client to a complimentary session.  The prospect comes in educated on your approach and convinced that you are the right solution for them, all you have to do is prove it. The complimentary session seals the deal, it is a coaching session. Key components of the session:

I encourage clients to only take coachable clients – if you are working too hard to seel them on working with you, move on to the next potential client.