Your Sales Process

We develop an effective methodology to get the clients you want

Reaching your client

Coaches get overwhelmed what the sales process.  They blog and wonder why no one comes to their website, they post to social media and worry that no one likes their posts.

The wireframe for the website created the story that you have for your clients.  In this stage, we turn that story into reality on the web and we begin to drive your ideal clients to the landing pages designed to sell them on getting your lead magnet that describes your approach to making them successful. You can get our story by clicking the button below.

The core components of your sales process include:

  • Your website – an example is a recent coaching clients site at Nourish2Thrive

  • Your primary lead magnet – typically an eBook describing your process

  • A landing page to get leads using the lead magnet

  • A promotion mechanism for the lead magnet

  • A system to send a series of sales emails to your leads

  • A sales script to convert a lead into a complimentary session

  • A mechanism to determine who a good client is from that session so you only close the clients you love

Many coaches are appalled at the idea of creating sales landing pages – or – they go overboard and try to build a completely passive income program with webinars, and massive collateral development.  A new coach needs a sales page for her core offerings – and a way of getting people to the sales page and a reason to opt-in to the page and provide contact information.  Once they have opted-in, you need to know when they come back to the site an what they look at when they are back.

  • A lead magnet is needed for the collection of email addresses

  • Social media and or PPC advertising is needed to drive your ideal client to the landing gpage

  • A tool for tracking is needed for return visits and to see where the clients came from

Most coaches will use Facebook and Linked in for clients – both allow the use of pixels for tracking ad performance. We recommend that new coaches use the starter version of HubSpot or ActiveCampaign to track return visits and MailChimp or Active Campaign to send the marketing drip of sales emails to the new prospects that you acquire.

Sales emails

Potential clients need a series of emails that describe the reason to buy from you.  Most potential clients will need at least seven contacts from you before they consider buying.  The series of emails for your sales drip campaign delivered from Mailchimp is as follows:

  • Deliver the asset associated with the campaign

  • Problem and solution – two days later – acknowledge that you understand the problem and have a solution

  • Testimonial email form a client that you solved the problem for
  • Overcome the objection email – cost, fear – basically their gremlin that prevents them from buying

  • Paradigm Shift email – you used to think you were hopeless, know you realize that you can be…..

  • Sales email – recount each point and ask for the deal

At each point in the process, you offer them a chance to schedule a free complimentary session to get started.  Once the sales drip has finished, you shift them to the nurture bucket in your sales process and stop the campaign,

The high energy sales process that we recommend drives the potential client to a complimentary session.  The prospect comes in educated on your approach and convinced that you are the right solution for them, all you have to do is prove it. The complimentary session seals the deal, it is a coaching session. Key components of the session:

  • What did you like about the approach I laid out for you to….?

  • What would it mean for you if you could ……?

  • How would you feel if you were able to…..?

  • The you describe your program and cost and ask for the deal.

  • If they say no, you go back to the first three questions and use their own words to close the deal.

I encourage clients to only take coachable clients – if you are working too hard to seel them on working with you, move on to the next potential client.


If you are like me – you need someone to bounce ideas off of – I am happy to give you time to do just that.

The best way to see if we are a good fit is in a free complimentary discovery session.