Story’s sell – it’s as old as we are – for the time that we gathered around campfires to understand our stories, people love stories. From Don Draper in Madmen to Donald Miller with Story Brand everyone wants to act like they invented storytelling. At On-Core Ventures, we pride ourselves on Conscious Marketing. All that really means is that you develop your authentic story of how you take your client from victim to victory. To do that we start with your story:
I recommend that my clients read Story Brand and use the free template linked above to help them get through this exercise. As I indicated on the Ideal Client page, I am a coach, I allow my clients to use free tools that help them launch their practice – my value add is my coaching. I see no reason to reinvent the wheel. Nor should you.
In working through the rest of the story of how you help your clients you are going to run into barriers – the GAILs that your client has to deal with. I help you maintain your loan ability to detect from your client’s drama. I also help you deal with how to coach clients through specific issues that they bring to you for the first time. Like raising children, coaches experience the impact of the GAILS as their clients do. My coaching practice helps you avoid the impact of the Gailforce winds from working with your clients.