On-Core Ventures was designed in 2011 as a result of the Met Life study in 2010 that found that a majority of Baby Boomers wanted to form an encore entrepreneurial act.  It turned out that simply was not the case.  What I found was that people in their twenties and thirties wanted to create authentic and sustainable businesses early in life.

In stumbling through my own launch process I made almost every mistake that you can in launching a coaching business.  I was so frustrated with the failure of small business ‘coaches’ and ‘advisors’ in helping people launch businesses that I pivoted to marketing consulting for my existing clients.  In fact, if you look at the old articles posted on this site, I have left many of them for you to review.

Along the way, I picked up some valuable insight from the following:

Most coaches make the mistake that people are searching for services that they are offering and all they need to do is write a blog about it. Every coaching program tells the new coach to focus on a niche market. This is completely true, but that does not mean that your specific client is looking for a solution to her problems using google.  As a coach, you need to find a way of getting your message to your specific client and do it cost-effectively.  I have found the following to be components that work:

In his extensive experience as a certified professional coach, his own approach to his practice has changed.  As a new, coach, he did what he thought was essential – worked his own program.  There are scores of articles on this site that talk about that journey.  People that did read them did not become clients and frankly, he found that none of it mattered anyway.

He found that by participating in BNI chapters as a coach of the chapters (Area Director) he was able to get in front of an audience – not the right audience but small business owners.  And he helped many small business owners become more successful.  He then saw that none of them could afford effective marketing and he was able to develop a cost-effective approach to local marketing for small businesses.

Now, he has gotten back to the real reason he created On-Core Ventures. Help others become the change that they want to see in the world. And those that need it most are coaches and consultants that want to help clients change.  Unfortunately, the programs and tools that work for local businesses do not work for coaches who oftentimes are working remotely as well as out of their homes.