In his extensive experience as a certified professional coach, his own approach to his practice has changed. As a new, coach, he did what he thought was essential – worked his own program. There are scores of articles on this site that talk about that journey. People that did read them did not become clients and frankly, he found that none of it mattered anyway.
He found that by participating in BNI chapters as a coach of the chapters (Area Director) he was able to get in front of an audience – not the right audience but small business owners. And he helped many small business owners become more successful. He then saw that none of them could afford effective marketing and he was able to develop a cost-effective approach to local marketing for small businesses.
Now, he has gotten back to the real reason he created On-Core Ventures. Help others become the change that they want to see in the world. And those that need it most are coaches and consultants that want to help clients change. Unfortunately, the programs and tools that work for local businesses do not work for coaches who oftentimes are working remotely as well as out of their homes.