We start with your ideal client – we are ready to launch the landing page and the marketing campaign as soon as we have a minimum viable product.  We then tweak things that are not working and expand into other personas and or offerings.

In the base phase, we work together to create the technology base for email, website hosting, email marketing, and CRM you will be using as you work through your ideal client work. As soon as we have the ideal client persona defined we build a content plan for material that is interesting to the client. You start posting interesting content to your ideal clients on social media and you begin to write articles for that person. This is an opportunity for you to test the messaging to people you know that are representative of that ideal client. This first sprint takes two to four weeks depending on how comfortable you are with your offering and your ideal client.

Once we are happy with the ideal client we have a war room session.

People buy when they are ready to purchase not when you are ready to sell. The Lead generation download is simply – Hey, I am serious about getting to know you better.  Your next phase called nurturing uses email to drive them to commitment.

Nurture Campaign is a weekly or bi-weekly email that offers value to your customer and creates reciprocity – weekly tips, or perhaps for a health coach – weekly recipe.

The purpose of this work:

Ideas for your content

• Weekly announcements (i.e blog – or podcast)
• Progress reports on a project
• Weekly tips – positions you as the guide – how to overcome those problems

Copy is short and punchy and contains an ad for another offer.  We will create the ideas for the content and the additional offerings in our weekly coaching sessions.  Here is the structure of your material: