Steinback said to “Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theatre, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.” 

So who is your real person?

You will create Buyer personna for your ideal clients – these are fictionalized representations of your ideal customers.  You can have one or many – most coaches have three to six variations on a theme.

I do not believe in reinventing the wheel.  I use tools that are freely available on the Internet to teach you how to develop sales and marketing plans for your coaching practice.  In fact, I provide the framework on this site, and in my eBook on how to launch your practice.  For buyer personas – HubSpot has free materials on how to create a buyer personna. to get ready to build them there are ideal client materials on my marketing site that you can use to get started.

In the next step, we are going to build out the beginning of your sales strategy for your buyer persona. In order to get ready for that, you are going to clearly define what you do for these personas in clear – non-jargon-like terms.  If you are a health coach – say so.