Ideal Client – Avatar

My ideal client is a woman in her thirties that wants to help others and has a work-life balance doing so – who is yours?

Who is your ideal cleint?

Steinback said to “Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theatre, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.” 

So who is your real person?

  • What does she look like?

  • What are her fears?

  • What does she really, really want?

  • Where  or to who does she go for information

You will create Buyer personna for your ideal clients – these are fictionalized representations of your ideal customers.  You can have one or many – most coaches have three to six variations on a theme.

Develop your buyer profile persona

I do not believe in reinventing the wheel.  I use tools that are freely available on the Internet to teach you how to develop sales and marketing plans for your coaching practice.  In fact, I provide the framework on this site, and in my eBook on how to launch your practice.  For buyer personas – HubSpot has free materials on how to create a buyer personna. to get ready to build them there are ideal client materials on my marketing site that you can use to get started.

  • You can build effective content strategies

  • You can target your social media advertising

  • You can personalize your sales and marketing efforts

  • You can time your activities for peak impact

Achieve clarity on what you provide each of your buyers peronnas

In the next step, we are going to build out the beginning of your sales strategy for your buyer persona. In order to get ready for that, you are going to clearly define what you do for these personas in clear – non-jargon-like terms.  If you are a health coach – say so.

  • What is the biggest fear of this ideal client or persona?

  • What do you do for them?

  • What is the implied promise of working with you 


If you are like me – you need someone to bounce ideas off of – I am happy to give you time to do just that.

The best way to see if we are a good fit is in a free complimentary discovery session.