Steinback said to “Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theatre, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.”
So who is your real person?
You will create Buyer personna for your ideal clients – these are fictionalized representations of your ideal customers. You can have one or many – most coaches have three to six variations on a theme.