Lately, I have begun to work more closely with Multi-Level marketing (MLM) people through my membership in BNI. I have to admit, I have previously held a negative bias about MLM. This perspective is rooted in an experience with one MLM in particular which directly affected a friendship. These friends, unfortunately “drank the Kool-Aide” [...]
“You can do it alone. But it's going to be so much harder." It sounds somewhat harsh, but author Jennifer Egan hits the nail on the head. Launching your second career venture is not a solo practice, even if you are a solopreuneur. It takes a village to launch your efforts. There is a side [...]
What do cancer, heart disease, arthritis, diabetes, Alzheimer's all have in common? Besides being words that we hope never come out of our doctors' mouths, there's something else; inflammation. Our bodies environment is hot, fat and crowded. Makes you cringe a little, doesn't it? The standard American diet has been cited by the six doctors [...]
I have found myself using another line from Jerry McGuire lately: "Help me help you; so why not show me the money this Tuesday morning?" Tuesday is our day to look at infrastructure to support the launch efforts of your venture. We started speaking to the web environments for mail and a public face, and [...]
When creating onCOREventures, we decided to follow the teachings of Eric Reis describes in "The Lean Start-up". Our understanding of that teaching is to build the minimum viable product, test it in the market, and based on that test, decide to either pivot or preserver. We work with people in the second half of life [...]
Say “What’s your SEO strategy?” to most new business owners and the invariable response is best likened to a deer caught in the path of an oncoming truck’s headlights. Many people think they can get away with a one-time SEO activity, when an on-going strategy is what is really required. To set the stage for this topic, [...]
It might seem counter-intuitive, but when creating a start-up it is important to ask - what is my exit strategy? Why? Because without an exit strategy it is easy to never build value into your business venture. Many people running small businesses complain that they wake up in the morning realizing that they are working [...]
I have been researching the third stage of life, what I call Life 3.0 for some time now. A trend which I am finding consistent is that the “reporting" on what "boomers" are doing with their lives is centered around "senior stuff.” This gives the impression that we are solely focused on creating systems, products, [...]
According to a Met Life study, 12 million Americans between the ages of 44 and 70 want to start either small businesses or non-profits, create jobs, and meet community needs. Are you one of these folks? Michael Gerber talked years ago about the myths surrounding entrepreneurs in his book “E-Myth”. Though Michael and the E-Myth [...]
This morning, my life partner and I were discussing what the characteristics of the target client base for my company which is On-Core Ventures is. The company originated with a goal to assist the Twelve million reported Encore Entrepreneurs (EE’s) who are looking to create a business that is “On-Core.” When starting my search for these EE’s, [...]
