Articles2021-08-26T08:42:54-04:00

Marketing and Coaching Articles

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Coaching Works

As a member of the Pittsburgh Coaches Association, I will be joining a demonstration of coaching techniques at PNC Park on Wednesday November 14th at 4PM as part of the second annual "Coaching Works" presentation.  There will be many coaches present demonstrating different coaching techniques.  Why should you care? According [...]

Getting Well

What does getting well have to do with launching an on core venture?  Everything. In the second half of life, the behavior patterns we established in the first half start shouting at us. This takes form in issues such as Diabetes, Cancer, Heart Disease, Obesity, Depression, Boredom, Fatigue, and so on. [...]

Referral Marketing

When I first started networking for my new business I was clueless. Needless to say, this grated on my nerves as it clashes with my mask of being an expert. So, I set out to rectify the situation in short order.  I started talking to experts about establishing networks which [...]

Search Engine Optimization

Say “What’s your SEO strategy?” to most new business owners and the invariable response is best likened to a deer caught in the path of an oncoming truck’s headlights. Many people think they can get away with a one-time SEO activity, when an on-going strategy is what is really required. To set [...]

Social Media, Internet Marketing, Referral Marketing – oh my….

I get email promotions every day about how to be successful in the launching of my new business.  Most of these communications seem designed to leverage fear, uncertainty and doubt.  They are particularly aimed at baby boomers, employing the concept that we are too out of touch with today’s reality [...]

Thinking from the End

It might seem counter-intuitive, but when creating a start-up it is important to ask - what is my exit strategy?  Why?  Because without an exit strategy it is easy to never build value into your business venture.  Many people running small businesses complain that they wake up in the morning [...]

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