When I first started networking for my new business I was clueless. Needless to say, this grated on my nerves as it clashes with my mask of being an expert. So, I set out to rectify the situation in short order. I started talking to experts about establishing networks which would help promote my business. [...]
Say “What’s your SEO strategy?” to most new business owners and the invariable response is best likened to a deer caught in the path of an oncoming truck’s headlights. Many people think they can get away with a one-time SEO activity, when an on-going strategy is what is really required. To set the stage for this topic, [...]
I get email promotions every day about how to be successful in the launching of my new business. Most of these communications seem designed to leverage fear, uncertainty and doubt. They are particularly aimed at baby boomers, employing the concept that we are too out of touch with today’s reality (read: stupid) to be able [...]
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