Why are you in business – why your customers care?


Too many new business owners focus on the what and the how of their business and do not ask themselves why they are in business. According to a 2012 study by Neilson, 92% of people, world-wide, buy based on personal recommendations. It is usually  easier to get personal recommendations from your clients if they [...]

Why are you in business – why your customers care?2021-08-05T00:27:42-04:00

Multi-level Marketing as an On-Core Venture


Lately, I have begun to work more closely with Multi-Level marketing (MLM) people through my membership in BNI. I have to admit, I have previously held a negative bias about MLM.  This perspective is rooted in an experience with one MLM in particular which directly affected a friendship. These friends, unfortunately “drank the Kool-Aide” [...]

Multi-level Marketing as an On-Core Venture2021-08-06T14:44:43-04:00

Web Environment – your website


Last week, we talked about setting up email. Conventional wisdom in the Internet age is that you need a website to drive your business. What we have found is actually the contrary; a website can actually put a halt on your business's growth. We've all Googled ourselves out of curiosity, but what about after you [...]

Web Environment – your website2013-08-13T08:00:54-04:00

Launching your web environment


I often find that many of my clients ask me for advice.  Coaching, in its purest sense, does not give advice; we are trained extensively NOT to give advice. In fact, in order to be accredited by the International Coaching Federation, we have to show through our coaching that we do not give advice. So [...]

Launching your web environment2013-08-06T07:07:45-04:00

Referral Marketing


When I first started networking for my new business I was clueless. Needless to say, this grated on my nerves as it clashes with my mask of being an expert. So, I set out to rectify the situation in short order.  I started talking to experts about establishing networks which would help promote my business. [...]

Referral Marketing2012-10-10T06:17:16-04:00

Search Engine Optimization


Say “What’s your SEO strategy?” to most new business owners and the invariable response is best likened to a deer caught in the path of an oncoming truck’s headlights. Many people think they can get away with a one-time SEO activity, when an on-going strategy is what is really required. To set the stage for this topic, [...]

Search Engine Optimization2012-09-28T08:00:25-04:00

Social Media, Internet Marketing, Referral Marketing – oh my….


I get email promotions every day about how to be successful in the launching of my new business.  Most of these communications seem designed to leverage fear, uncertainty and doubt.  They are particularly aimed at baby boomers, employing the concept that we are too out of touch with today’s reality (read: stupid) to be able [...]

Social Media, Internet Marketing, Referral Marketing – oh my….2012-09-19T06:02:04-04:00
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