Too many new business owners focus on the what and the how of their business and do not ask themselves why they are in business. According to a 2012 study by Neilson, 92% of people, world-wide, buy based on personal recommendations. It is usually easier to get personal recommendations from your clients if they [...]
September is back to school season and as we prepare for the fall, it is a good time to reflect on what do we need to re-learn ourselves. One of the things that I have found over the years is that we become like the people that we hang out with. If we want [...]
I get email promotions every day about how to be successful in the launching of my new business. Most of these communications seem designed to leverage fear, uncertainty and doubt. They are particularly aimed at baby boomers, employing the concept that we are too out of touch with today’s reality (read: stupid) to be able [...]
It might seem counter-intuitive, but when creating a start-up it is important to ask - what is my exit strategy? Why? Because without an exit strategy it is easy to never build value into your business venture. Many people running small businesses complain that they wake up in the morning realizing that they are working [...]
