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Multi Level Marketing

Multi-level Marketing as an onCOREventure

Lately, I have begun to work more closely with Multi-Level marketing (MLM) people through my membership in BNI. I have to admit, I have previously held a negative bias about MLM.  This perspective is rooted in an experience with one MLM in particular which directly affected a friendship. These friends unfortunately “drank the Kool Aide” and started pushing their conversion story to how they, and of course we by extension, could become wealthy beyond belief. At the time, I attributed this change in demeanor to the MLM scheme, but I’ve come to realize that it was my friend’s specific behavior to which I was reacting, not the MLM theory in general. Understanding this difference has removed the bad taste I once held for what can be a very profitable business tool.

For people in the second half of life, who are looking for an interesting way to spend their time and are passionate about something that could be woven into an MLM business, this type of structure is ideal. Many folks are often already set up for success in these types of ventures as they typically already have a network of friends and business associates from which to draw participation. Additionally, this network often shares similar core values and interests that play well with the MLM company marketing strategy for the products in which they are interested., If this sounds like you – then a company built around MLM is well worth considering.

Recently I watched a video in which the distributor of an MLM’s products discussed how people working for corporations are in fact working in a pyramid scheme. If that is true – why do so many people downplay the opportunities for success in the MLM world as nothing more than a pyramid scheme? I think the answer is simple. They have bought into the “American Dream” of working for forty hours a week for forty years in the hopes that this will allow them to retire comfortably at a reasonable age.  The unfortunate truth, which most of us who are well into the second half of life already know, is that the American Dream is really the American Nightmare. Retirement is simply no longer a safe bet for most people in their forties and fifties.

As indicated in my last blog, I have been working my way through a period of reflection and intense business delivery focus over the last six months, and now am operating in a more focused way on my original goals.  I strive to help people create the life that they were born to live, in the second half of life. My philosophy is counter-cultural to the American dream of retirement as being focused on recreation, travel, intrusion into adult children’s lives, and perhaps a part time retirement job befitting of the slow moving, overweight image of the typical American.

My view of retirement rather is one of moving away from the corporate world with its endless struggle to fit in to the mold of the company by keeping your head down and your mouth shut. I believe we need to “fit out” (be individuals-not drones) by keeping our heads up and truly listening to what other people need …and by trying to help them if we can.  I believe that our network of friends and family is the real measure of our net worth. We need the support of others, and the best way of getting to this is by investing in relationships before you need to cash them in.

So, if you are interested in promoting things like weight loss challenges and products that provide alternative paths to healing and beauty, such as natural cosmetics, or if you are drawn to nutrition products or handmade jewelry, etc., there are many MLM companies out there. If you are passionate about one, or more, of them, check them out. There is a list on Wikipedia that can get you started.

As a member in a BNI chapter and a professional coach, I work with many people in MLM. I’ve learned that there are different personas and core values that are very successful with the structure and processes for each company. If you wonder whether you have the core values and skills necessary to be successful in an MLM environment, we offer an assessment which will help you understand how you personally would do best in approaching a network marketing system in order to be successful. Check out your results here.

Leveraging these results, we will then have a short conversation which will give you either the confidence to go forward with a network marketing company, or perhaps the incentive to look at something else. I have found that the core energies you use to figure out if something is a good fit are often times the exact energies that stop you from implementing the processes that the MLM company wants you to pursue in order to be successful. This can be tricky to navigate and we are here to help you with this process.

Multi-Level Marketing is not for everyone, but many people earn thousands of dollars a month in this fashion. Many more, unfortunately, earn nothing. Understanding what you want, and at your core who you are, can make the all the difference.
How about you?  Are you interested in Multi-Level Marketing? Do you feel your interests, core values, and capabilities are in line with MLM principles? We’d love to hear your MLM story or work with you to take the next step in discovering your path to success in the second half of life.

Pivot

When creating onCOREventures, we decided to follow the teachings of Eric Reis describes in “The Lean Start-up”.  Our understanding of that teaching is to build the minimum viable product, test it in the market, and based on that test, decide to either pivot or preserver.

We work with people in the second half of life to define their on core venture. We thought this meant helping those people to build a business. After all, there are 12 million so-called encore entrepreneurs out there according to a Met Life study from last fall. In working with our target market however, we have found that the second half of life it is really all about wellness.  People over fifty are succumbing to cancer, heart disease, and diabetes in record numbers.  While life expectancy is increasing and focusing on the potential of living to 100 is something to consider, we firmly believe in the importance of the quality of the lives we live, regardless of how long that life might last.

My own training is through iPEC and I am very happy with the core energy coaching training that I have received.  I have now decided to enroll in the Institute of Integrative Nutrition program as an added educational component. Though much of the IIN techniques overlap my existing skills, I believe in the principals and goals of the organization. Joshua Rosenthal, IIN founder, teaches the concept of “Primary Foods,” comprised of Career, Relationships, Spirituality and Exercise. We have already embraced these as core components in our methods of Discovery and Launch of onCOREventures regardless of individual focus or goal.  We have always talked about ventures as a way to describe whatever it is that we do in the second half of life, but somehow I always felt that most of these would be some sort of “business” launch.

It turns out now, having walked that walk, not so much.

I am not the same person that I was in the first half of life…and I thank God for that.  I am no longer driven by the same motivators. Family and Spirituality are not “options” for me now. They are present and relevant every day, as my body reminds me how fragile life can be. So too, concepts of wellness, food, and exercise are suddenly infinitely more important.  Career, while still somewhat interesting, has become a distant fourth place. In this, I suspect that I am not alone.  My current clients seem to be telling me the same thing, we are still the people were in some ways, yet with new priorities, we do things differently now.

There seems to be an almost childlike appreciation for the possibility of doing things differently.  More clients seem to start out saying “I never am able to…..” and then stop to correct themselves, finishing with “I have not been able to ….yet.” As a coach, to see this transition on a global scale is nothing short of fascinating.

So, our focus is still on helping our clients to launch the life that they were born to live, but that is probably not going to involve the steps to “go to market” with a business. We see ourselves helping clients to understand and change the way that they show up, how are they are living in relationships, what are they eating, how are they exercising, how they are centering ourselves, and finally how are they are approaching their “career”.  In the second half of life, that career might be watching grandchildren so that adult children’s lives are better, or creating a writers group for other old new writers, or helping to bring farm products to the table of local homes, or teaching people to cook foods that do not come out of the freezer or boxes or cans. These are the new non-traditional, yet so very traditional from a larger perspective, ways of being for older generations that have the wisdom, the patience, and the interest to spend their time giving back to and helping others as their way of contributing to society and caring for themselves.

What does that mean to what we offer to our clients? Nothing really.  I had coffee the other day with a colleague in the Pittsburgh Coaches Association, David Goldman, who is a leadership coach. He described coaching as like the Olympic sport curling, coaches prepare the path for our clients to follow.  David helped me to realize that he and I are in two different but related spaces. He helps businesses that are started, some of my clients might create business that he can then help.  I met him thinking that we were friendly competitors, each in the same supportive professional association, yet left realizing that we were also referral partners in two different spaces.

I help people figure out their path for the second half of life. In a way, this is what I have always done uniquely well, helping to define the undefined. In the first half of my life, I did this through the creation of technology, then in the creation of photography, and now I do this through helping my clients to create the life they were born to live. AT LAST!