Ideal Client – Avatar

My ideal coaching program client is a woman in her thirties that wants to help others and has a work-life balance doing so – who is yours?

Who is your ideal client?

Steinback said to “Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theatre, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.” 

So who is your real person?

  • What does she look like?

  • What are her fears?

  • What does she want?

  • Where does she go for information?

You will create Buyer personna for your ideal clients – these are fictionalized representations of your ideal customers.  You can have one or many – most coaches have three to six variations on a theme.

Who is your ideal client?

Steinback said to “Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theatre, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.” 

So who is your real person?

  • What does she look like?

  • What are her fears?

  • What does she want?

  • Where does she go for information?

You will create Buyer personna for your ideal clients – these are fictionalized representations of your ideal customers.  You can have one or many – most coaches have three to six variations on a theme.

Develop your buyer profile persona

I do not believe in reinventing the wheel.  I use tools like Chat-GPT, freely available on the Internet, to teach you how to develop sales and marketing plans for your coaching practice.  In fact, I provide the framework on this site.  For buyer personas – HubSpot has free materials on how to create a buyer personna. to get ready to build them, there are ideal client materials on my marketing site that you can use to get started. Then using Chat-GPT you can fill in the details.

  • You can build effective content strategies

  • You can target your social media advertising

  • You can personalize your sales and marketing efforts

  • You can time your activities for peak impact

Achieve clarity on what you provide each of your buyer’s personas

In the next step, we will begin your sales strategy for your buyer persona. To prepare for that, you will define what you do for these personas in clear – non-jargon-like terms. We define what’s in it for them.  How do you help them become a heroine in their own story?

  • What is the biggest fear of this ideal client or persona?

  • What do you do for them?

  • What is the implied promise of working with you 

Achieve clarity on what you provide each of your buyer’s personas

In the next step, we will begin your sales strategy for your buyer persona. To prepare for that, you will define what you do for these personas in clear – non-jargon-like terms. We define what’s in it for them.  How do you help them become a heroine in their own story?

  • What is the biggest fear of this ideal client or persona?

  • What do you do for them?

  • What is the implied promise of working with you 

GET STARTED WITH FREDERICK GEIGER – ON-CORE VENTURES

If you are like me – you need someone to bounce ideas off of – I am happy to give you time to do just that.

The best way to see if we are a good fit is in a free complimentary discovery session.